For the third consecutive year, Volkswagen of America
(VWofA) has teamed up with Discovery Channel to be the presenting sponsor of
the network’s immensely popular summer feature: SHARK WEEK! SHARK WEEK kicked
off a few days ago on Sunday and lasts through the end of the week. Keep reading
to learn more about how VW helps sponsor this wonderful event!
After last year’s successful sponsorship integration with
the 2013 Beetle Convertible Shark Cage, Volkswagen has taken an even bigger
bite into the 2014 campaign! Televised elements of the campaign include three
new 60-second shorts that features 2015
VW Golf TDI Clean Diesel and the cast of the popular Discovery Channel
series, “DUDE, YOU’RE SCREWED.” As the 2015 VW Golf TDI Clean Diesel can
achieve up to 567 highway miles with one tank of fuel (when paired with the
automatic transmission), making it one of the only cars that can match a shark’s
non-stop way of life!
In addition to the Beetle Shark Cage, last year VWoA gave
viewers the chance to go for a drive on the ocean floor. This year, fans can
take the challenge to prove that they have what it takes to swim with the
sharks! Three “Non-Stop Shark Week Challenges” are being hosted on the
Discovery Channel’s official non-stop SHARK WEEK website: www.vwsharkweek.com. The “Non-Stop Drive”
will dare surfers to scroll through a 567-mile long website and keep their eyes
peeled for sharks in the process!
To learn more about how act like a shark on land, stop in to
your local Chicagoland VW dealers, Jennings
Volkswagen, to check out the 2015 VW Golf TDI and go on a test drive today!
No comments:
Post a Comment