Volkswagen and Discovery Channel Team Up for Fourth SHARK WEEK!

Earlier this week, Volkswagen of America, Inc. (VWoA) was pleased to announce that for the fourth consecutive year that it would be a sponsor for Discovery Channel’s incredibly popular SHARK WEEK TV event. VWoA is collaborating with the network to debut “Sharks ReScored” as a part of the launch for the all-new 2015 VW Golf Sportwagen. Keep reading to find out more!

The stylish and sporty VW Golf Sportwagen is helping to change the way that American drivers view wagons. With its attractive exterior, well-stocked interior, and peppy powertrain, drivers are realizing it’s a fun-to-drive and well-made vehicle. VInay Shahani, Vice President of Marketing, VWofA, had this to say about the partnership:

Volkswagen is thrilled to continue working with Discovery Channel and SHARK WEEK. Year after year, our partnership with SHARK WEEK grows stronger, and this year gives us an unprecedented opportunity to introduce millions of consumers to Volkswagen and the all-new Golf Sportwagen.

The Sharks ReScored campaign is an innovative online experience that allows users to view videos, play games, and use eye-tracking technology to use interactive score footage and show how music influences perceptions of sharks. Through the interactive site, users can also see what Volkswagen is doing to help shark conservation efforts. Ben Price, executive vice president, ad sales, Discovery Communications, had this to say about the partnership:

Discovery Channel and Volkswagen share a great relationship and we are excited to have them back as presenting sponsor of SHARK WEEK for the fourth year in a row. As TV’s must-see summer event, SHARK WEEK has a loyal audience, which we are proud to engage in this unique sponsorship with Volkswagen connecting them with our passionate fans bringing awareness to VW’s innovation and originality.

To find out all that the 2015 VW Golf Sportwagen has to offer drivers, head on down to your Chicagoland Volkswagen dealers, Jennings Volkswagen, to speak to a member of our team and get set up on a test drive today!